I was responsible for refreshing Giovanni Rana's brand identity, with a focus on its social media presence in the French and Spanish markets. Collaborating with local copywriters, I navigated cultural nuances to effectively engage audiences, fostering a community that values the brand's dedication to quality and passion. The core message revolved around experiencing Giovanni Rana's recipes as a journey through Italian cuisine, offering not just dishes but also valuable tips and insights. In line with the stylistic choices, I designed content for the website, skins, and social pages.
