Over three years with the Durex brand, my creative team - which then included just a copywriter and a motion designer - and I successfully delivered captivating content for cultural events like Halloween and the 2020 European Championship. Starting with the key visuals plus some declinations from the Russian team (for the Championship) and the UK team (for Halloween), we went further by adapting and creating culturally relevant content. With a touch of irony and a consistent brand tone, we made sure Durex was at the heart of the conversation. Check out some of our standout examples.
Creative Credits
Creative Country lead: Durex Russia
Design: Mara Uboldi
Copywriting: Roberta Bruno
