"A Luci Accese" stands as Durex's flagship sexual education program, crafted to support teenagers' understanding of sexual health, prevention, consent, and open dialogue without shame.I had the privilege of collaborating closely with the client, designing the entire visual identity from scratch, starting with the logo.
Launched in 2022, the program reinforced throughout the year, incorporating numerous components, including presentations, print materials, and events.
Creative Credits
Project Management: Marco Tommasso
Art Direction and Design: Mara Uboldi
Copywriting: Roberta Bruno
