“Acqua nelle nostre mani” is part of a big marketing campaign by Finish and other partners to raise awareness about water conservation. The client asked the copywriter and me to create an engaging exhibition in the office building's entrance to grab commuters' attention. The exhibit encouraged simply yet effective changes in daily habits – like reducing water usage during showers, teeth brushing or dishwashing. Aligned with the project’s visual guidelines, we enhanced our impactful illustrations and content to create a compelling narrative. The exhibition took a place for one week.
Creative Credits
Project Management: Sara Elkrem
Art Direction & illustration: Mara Uboldi
Copywriting: Roberta Bruno
