In order to launch the new Supersottile range, I played a pivotal role in delivering an integrated digital campaign that connected the brand with users across the entire digital funnel, from awareness to purchase. At the heart of our campaign was the compelling message: "Minor spessore, maggiori sensazioni" (Less thickness, more sensations), which resonated through over 200 digital and printed assets. These included YouTube commercial, locally tailored banners, organic social media contents, Tinder campaigns, out-of-home advertising concepts and press advertisements. Thanks to the successfull collaboration between our creativity and the ecosystem set up by the Durex Strategy team, we achieved a remarkable recognition, securing 2nd place in the NC DIGITAL AWARD 2023 for product campaigns in the beauty, personal care, and pharmaceutical categories. It was an exhilarating journey bringing this campaign to life!
Creative Credits
Project Management: Marco Tommasso
Creative Direction & Design: Mara Uboldi
Copywriting: Roberta Bruno
Motion Graphic Design: Stefan Van Heerden
