Through effective collaboration beetween my creative team - myself, the copywriter and the motion designer – and the Durex Strategy team, we delivered a highly successful integrated digital campaign. This became the Durex's largest campaign in Italy at that time, spanning over 200 digital and print assets. Our deliverables focused on the powerful message: 'Minor spessore, maggiori sensazioni' (Less thickness, more sensations). As a result, we achieved significant recognition, securing 2nd place in the NC DIGITAL AWARD 2023 for product campaigns in the beauty, personal care, and pharmaceutical categories. It was an exhilarating journey to bring this campaign to life!
Creative Credits
Project Management: Marco Tommasso
Creative Direction & Design: Mara Uboldi
Copywriting: Roberta Bruno
Motion Graphic Design: Stefan Van Heerden
