Challenge: In Italy, communicating about sex toys and related topics is challenging due to restrictions by several advertising platforms, including Tinder. Despite resources and limited budget, our team successfully delivered all assets requested for a comprehensive omnichannel campaign.
In details, the copywriter and I took on the challenge of creating a Tinder digital campaign from scratch: starting with insights, we had the creative freedom to explore innovative approaches and developed compelling ideas. We are particularly proud of these concepts, , even though the client's final decision favored aesthetic preferences (4th slide).
Additionally, I contributed to the initial phase of the META CRASH Test, overseeing the exploration of the format.
Creative Credits
Project Management: Marco Tommasso
Graphic Design: Mara Uboldi, Federico Orlandi, Caterina Scarioni, Melina De La Cruz Rodriguez
Copywriting: Roberta Bruno
Motion Graphic Design: Federico Orlandi, George Kambwiri
