As part of the revitalised identity of Durex, "Music Liberation" emerges as a new brand event aimed at inspiring deeper connections — with oneself, with others — and celebrating the freedom of expression with music as its backdrop. The Mixtape 2022, organised by the brand in collaboration with X-Factor, served as the platform for introducing the new Durex world alongside the latest X-Factor singles. Over a condensed time frame, I had the privilege of collaborating with Durex for delivering digital contents in support of the live X-Factor broadcasts — totaling seven episodes in all — and for providing comprehensive support to the brand throughout the entire event process, from crafting personalised invitations, games and presentations.
Creative Credits
Creative Country lead: Durex Italy
Art Direction and Design: Mara Uboldi
Copywriting: Roberta Bruno
Production and Motion Graphic Design: Stefan Van Heerden
