Introducing GiftbettergiftDurex, a groundbreaking global digital campaign led by the Durex Italian team. Driven by a playful and provocative core message, the campaign enhances the excitement of the festive season, transforming gift-buying into a delightful experience, and elevating intimate occasions. Supported by an exceptional internal global team, I orchestrated the entire social campaign from concept to the final deliverable, collaborating with copywriter, illustrator and motion designer. It’s one of my favourite project I have been worked on!
As a part of the strategy, we launched the brand Spotify channel too.
The campaign was shared by global brands’ countries such as Durex Vietnam, Durex DE-AT-CH, Durex UK, Durex Greece, Durex Russia, Durex Malaysia.
Creative Credits
Creative Country lead: Durex Italy
Creative Direction and Design: Mara Uboldi
Illustration: Apoorva Karjodkar
Copywriting: Roberta Bruno
Production and Motion Graphic Design: Joshua Lew
