It’s one of my favourite project I have been worked on! Being provided by a clear key message campaign and a generic social content toolkit from Global, our initial task was to tailor the digital campaign for the Italian market. However, my team and I went beyond this brief, creating a range of precise and humorous organic content, covering the entire funnel. This content was so successful that it was adopted by Durex teams in countries like Vietnam, Germany-Austria-Switzerland, the UK, Greece, Russia, and Malaysia. With the invaluable support of a skilled copywriter, a project-specific illustrator, and a talented motion designer, I led the entire global digital campaign, ensuring message coherence across all phases of the marketing funnel.
Creative Credits
Creative Country lead: Durex Italy
Creative Direction and Design: Mara Uboldi
Illustration: Apoorva Karjodkar
Copywriting: Roberta Bruno
Production and Motion Graphic Design: Joshua Lew
