As the first country to implement the new Durex identity guidelines, I had the opportunity to lead the initial digital campaign for this brand phase. Our focus was to unveil the new Durex packaging, featuring icons to help consumers find their best fit in terms of wearability and thickness. Despite a tight timeline of just two weeks to produce 67 pieces of content across six digital channels, our team's collaborative effort ensured the successful, on-time delivery of the Durex digital campaign, all with zero budget. This was a remarkable example of effective collaboration, archievement with the brand's campaign presence at the Festival di Sanremo 2023.
Creative Credits
Creative Country Lead: Durex Italy
Design and Art Direction: Mara Uboldi
Copywriting: Roberta Bruno
Motion Graphic Design: Stefan Van Heerden
