As the first country to approach the new brand identity guidelines, I had the privilege of developing the primary visual concept; then I orchestrated the delivery of the new Durex digital campaign. Thanks to the collaborative efforts of the entire team, we remarkably delivered the assets within two weeks, comprising 67 contents spread across 6 digital channels…all achieved with zero budget constraints.
Creative Credits
Creative Country Lead: Durex Italy
Design and Art Direction: Mara Uboldi
Copywriting: Roberta Bruno
Motion Graphic Design: Stefan Van Heerden
