We drove the multi-channel launch of Nurofenxs with a final DOOH campaign designed to engage commuters in Italy’s overstimulated urban spaces. The strategy was to adopt the visual codes of public transport, using contextual copy and clean brand visuals to integrate seamlessly into the environment. This simple, direct approach delivered a message with powerful communicative strength and impact.
Creative Credits
Project Management: Mariacristina Corbetta
Creative Direction & Design: Mara Uboldi
Copywriting: Roberta Bruno
Motion Graphic Design: Federico Orlandi
