"A Luci Accese" stands as Durex's flagship sexual education program, presence to highlight and support teenagers' understanding of sexual health, prevention, consent, and open dialogue without shame. In support of the digital lunch, I designed the entire visual identity from scratch, delivering educational illustrated reels on the brand social profile throughout September 2023. Here the best shots:
Check the entire project on the official Durex Italy Instagram Page
Creative Credits
Creative Country lead: Durex Italy
Art Direction and Design: Mara Uboldi
Copywriting: Roberta Bruno
Production and Motion Graphic Design: Stefan Van Heerden
